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In the Pleats, our Nation breathes

Not all unity is loud. Sometimes, it whispers through the folds of a saree. Sarees have always held a sacred space in the hearts of Indians. A legacy of heritage. A rhythm of identity. The one atti...

A Brushstroke of Tradition by House of Armuse

“I just want to wear something hand painted… even if it’s just for one ceremony.” It’s the kind of wish we hear whispered often, by brides glowing with anticipation, by bridesmaids surfing throug...

House of Armuse: Soft Power Draped in Hand Painted Elegance

At House of Armuse, we believe a hand painted saree is not merely a garment. It’s a story — fluid, ageless, and deeply personal. Worn by generations past and still beloved by the modern woman, the ...

Canvas of Couture: The Art of Hand Painted Fashion

At House of Armuse, fashion isn’t just stitched—it’s painted, curated, and composed like a masterpiece. Every collection we create carries a legacy of heritage, exquisite craftsmanship, and the sou...

House of Armuse: A Royal Dream

Lit in the heart of India, this journey began with a mother’s dream, carried forward and brought to life by her daughter. What once lived as a quiet wish found expression through Ayushi Jain, who t...

The Latest Trends in Indian Ethnic Wear: House of Armuse Top Picks

Introduction: Indian ethnic wear is known for its elegance and beauty. At House of Armuse, we offer the latest trends in Indian ethnic wear of 2023 that are perfect for occasions like Bridal, Sange...