House of Armuse, with its rich legacy in Indian couture, celebrates family and the memories that unite them.
Founded in Jaipur by Ayushi Jain, who brought her mother’s dream to life, our brand offers a personalised shopping experience designed to match each family's distinct style. Blending traditional embroidery and hand-painted garments with modern design, we ensure that every occasion becomes an unforgettable memory.
Built on a foundation of love, respect, and empowerment, our brand is dedicated to supporting the growth and development of women. For us, fashion extends beyond clothing—it’s about telling stories, creating memories, and strengthening bonds.
Our Philosophy
We believe that fashion profoundly influences confidence and self-expression.
Our philosophy centres on creating versatile, and timeless designs, from bridal lehengas to elegant sherwanis and finely tailored jackets, intended to be cherished and worn across various occasions. Our goal is to offer pieces that our customers will love for years.
Meet the founder
With a passion for Indian couture, Ayushi Jain, the visionary behind House of Armuse, began her journey a decade ago, inspired by her mother’s legacy.
In the luxury fashion market, many brands fail to cater to the entire family. Ayushi, a self-taught designer passionate about Indian couture, filled this gap with HOA, which blends Indian craftsmanship and contemporary design. Her entrepreneurial spirit also led her to launch Marviza, a resort brand inspired by her love for travel and exploration.
With three stores in Jaipur, Delhi, and Mumbai, House of Armuse offers a bespoke shopping experience tailored to every family member.
