About Us

House of Armuse tells design stories in a language profuse with elegance, ultra-femininity and eclectic glamour. Propelled by intrinsic talent, the founder Ayushi Jain and her mother established Armuse in the year 2015. Self-taught in fashion design, her rendezvous with slow fashion was accredited to her mother’s long experience in creative art & design. That inspired her to build a strong repertoire of the techniques & nuances of artwork through research and working closely with weavers across the country.

Today, the multi-dimensional brand encompasses bridal couture, evening wear and resort-wear. It has a two storey 10000 sq feet of retail space in Jaipur along with delhi & bombay stores in the pipeline. It currently employs a colossal staff of around 350 individuals with over 250 skilled craftsmen.

As a veteren design house, Armuse prides itself on being the ageless label for designs that is a blend of indigenous fabrics and immaculate detailing that stand out in contemporary interpretations, which is patronized by their niche nation-wide clientele & international loyalists.


Exquisites offer dramatic artistry

Contemporary narration

Fabricated by skilful artisans